How we vet creators before they ever reach your inbox

The first filter is category and audience overlap, matching a show's actual demonstrated content (not just its category tag) against what a brand says its ideal customer looks like.

The second filter is content risk. A show can have a perfect audience match and still be wrong for a brand if its tone, language, or recent episode history creates reputational risk. This gets checked before a match is ever surfaced, not after a brand complains.

The third filter is engagement signal, not raw download count. A show with modest downloads but visible listener engagement (replies, community activity, repeat sponsor mentions that stuck) screens better than a larger show with passive, disengaged reach.

The result is a shortlist that's already been through a filter most ad networks skip entirely: does this audience actually fit, and is this a show a brand would be comfortable being associated with. Casey does this work before a brand ever sees a name.